The SEND Foundation
Branding, Website Design & Development, Marketing Strategy
Working with The Send Foundation has been an incredibly fulfilling experience. As a deeply spiritual person, I am passionate about nurturing a healthy mind and soul, and this project allowed me to contribute to something truly meaningful for the community and young people.
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The Send Foundation is a charity dedicated to supporting children and young people with Special Educational Needs and Disabilities and mental health challenges. Their mission focuses on providing support, education, and practical guidance while raising public awareness on these crucial issues.
Branding
The branding for The Send Foundation is a vibrant reflection of its mission: supporting children and young people with SEND and mental health needs. At its heart, the design captures the foundation’s core values of growth, collaboration, and strength.
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Since this is the charity arm of the Specialist SEND Group, the brief was clear: keep the essence of their existing logo, the tree. Why? Because trees symbolise growth, resilience, and deep roots, just like the strong foundation the organisation provides for young people as they navigate education and life. The petals inside the mind represent collaboration, coming together to nurture and uplift every individual.
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Client must? The pinker, the better! And I delivered. The bold, uplifting pink hues symbolise energy for Anahata (the heart charka) and a touch of fun because who says serious missions can't have a pop of personality?!
Web Design
The website was crafted to be clean, user-friendly and fun, ensuring visitors can easily engage with the foundation’s work. A streamlined layout, high-quality visuals, and well structured content provide clarity while maintaining an inviting and professional feel. The intuitive navigation allows users to explore the foundation’s mission, values, and resources effortlessly.
Jonathan Cobb
SEND Foundation Chairty Lead
"The SEND Foundation is eternally grateful to Ruby for all that she has done regarding our branding and marketing. The website is amazing, her marketing strategy is spot on, the branding is perfect and her passion and commitment to all that the Foundation hopes to achieve is incredible"
Beth Widdrington
SEND Foundation Founder
"Ruby’s content creation skills are second to none—whether it’s compelling copy, engaging social media campaigns, or high-impact digital content, she has an innate ability to capture brand voice and connect with audiences. Her eye for design and aesthetics elevates every project she touches, ensuring that visuals and messaging work seamlessly together to drive engagement."
Claire Bramwell
SEND Foundation Trustee
"Ruby has created truly inspiring work for our specialist business. Her ability to understand & capture the unique essence of our niche industry has been invaluable. Her brilliant creations have helped modernise our brand, ensuring we remain fresh, relevant, and forward-thinking. Thank you, Rue"